Social Media Platforms Monthly Active Users by Ownership Group
In the midst of the debate about whether or not Facebook has
a monopoly on Social Media, I decided to show which platforms
are owned by which companies. There are couple issues here.
First, there is wide overlap between all of the platforms listed.
The graphic does not show as much unique users, but how many
opportunities each company has to interface with a user. The
second problem comes from the inclusion of Messenger. The
app/website is standalone and used by many people without Facebook.
However, its origins as a messenging service specifically for Facebook
users means that most users do also have Facebook accounts.
I stopped listing platforms at 310 million MAU, because the data for
platforms below that point was poor. Note: If LinkedIn and Skype do
have 303 and 300 million MAUs, as Statista claims, that would put
Microsoft solidly in fourth position on this chart.
If platforms begin to reveal more transparent usage numbers, I may
return to this visualization and create a more accurate representation
of the companies' reach.
Statista (This source is now behind a paywall, though it was not when I first accessed it)